Mirall digital is an online marketing agency. They contacted us to realize a corporate identity that represented their values of honesty, communication and closeness. Be the external department of small business marketing.
The naming mirall digital -digital mirror in Catalan- was chosen as a metaphor for what customers project to their users. The identity that has developed revolves around this element. Both the logo and the symbol incorporate a twist to the letters g and d making the reflection effect. For the corporate stationery, reflective papers were chosen where the client can be portrayed.
Studio: Debonatinta (Creative director: Núria Arbonès)
My role: Graphic design. Visual identity. Copy, concept, logotype, stationery, iconotype... + Set design, presentation photography
Also in the copywrite we find this figure, adding a touch of humor and proximity when playing with the classic phrase of Snow White: "Mirror, mirror ..."